It's Great Design

It's Great Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Hug Me Sitting

Hug Me

Hug Me is an armchair designed for relaxed sitting at home. The arms extend outward in a form inspired by an embrace. A thick, sturdy base gives the armchair a solid and stable appearance. The backrest reclines at 105 degrees to follow the curves of the body, which suits reading, resting and family gatherings. An integrated structure combines a built-in metal frame with slow-rebound molded foam, and the cover is hand-stitched without glue. Polyester fiber and lambswool versions are offered in several colors, with a water and stain resistant finish.

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Alvorada Armchair

Alvorada

Inspired by the quiet transition of dawn, the Alvorada Armchair reflects moments of pause, renewal and introspection. Its enveloping laminated wood shells evoke distant mountains on the horizon, while the integrated upholstery and matching ottoman create a supportive and tactile seating experience that encourages relaxation and mental restoration. By combining organic references with ergonomic precision, the armchair offers a sense of comfort and balance, reinforcing the home as a place of refuge, presence and well being.

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Palm Collection  Lounge Seating

Palm Collection

Palm Collection is a set of lounge seating designed for indoor and outdoor spaces. The collection includes two related pieces. Palm Nest rests directly on flat ground and offers a grounded seating experience. Palm Swing is suspended from a dedicated stand and moves gently in response to body weight. Both pieces share a powder coated aluminum frame with handwoven synthetic rope surfaces. The cushions are made with quick dry foam and outdoor grade fabric. The calm sculptural forms suit homes, terraces, gardens and hospitality settings.

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Stoniture Sofa

Stoniture

Stoniture is a sofa inspired by the form of natural stone. The design has a curved edge and a broad support surface to provide a comfortable and relaxed seating position. The seat foam adjusts slightly under weight, so the seating surface follows the body. The body structure is made of wood, and the seat contains foam with a density of 30. The sofa measures 110 by 95 by 50 centimeters. The simple shape is intended to reflect the simplicity of natural stone and to create a sense of familiarity. Stoniture was designed in Tehran in 2023.

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Camarade Modular Furniture Collection

Camarade

Camarade is a modular furniture collection. The series comprises four pieces: two fixed height stools, an adjustable stool, and a height adjustable table, unified by tapered solid beech seats and powder coated steel frames. The defining innovation lies in concealing gas lift and mechanical telescopic mechanisms within silhouettes slim enough to pass as fixed furniture. Available in Ardoise and Burnt Sienna, Camarade serves hybrid spaces where domestic comfort meets professional function, from home offices to hospitality venues.

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Trenta Armchair

Trenta

Trenta is an armchair with an adjustable backrest. A metal mechanism at the rear sets three reclining angles, so the seat suits conversation or rest. The base is made of stained Tauri wood from reforestation, and the inner shell uses anatomical plywood. The wooden parts are shaped by high-precision CNC machining, while the natural leather upholstery is made by hand. Metal parts receive an electrostatic coating. Continuous curved lines and smooth transitions give the armchair a sculptural form. A matching ottoman completes the set.

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